Can’t a corporation just enter the space whenever they want to? Can’t they start or even buy out larger instances? Even if Lemmy does take off, wouldn’t this inevitably happen anyway if the space gets popular enough?
Can’t a corporation just enter the space whenever they want to? Can’t they start or even buy out larger instances? Even if Lemmy does take off, wouldn’t this inevitably happen anyway if the space gets popular enough?
I hope you are right about better mechanisms to detect and control Astroturfing. It is what killed Reddit for me, not the whole API mess.
If you want a Reddit example, go look at the “Naked and Afraid” subreddit dedicated to the show. Almost all the activity is from accounts with the same semantic naming pattern and who have the same account pattern in terms of age and ratio of karma.
When you look at what is being posted, it is obvious that Discovery/Max paid some shitty social-media marketing company to “increase engagement”. They will post for a thing, against a thing, opened ended questions, etc. then all the other fake accounts pile in and respond. Creating comment chains 8-12 deep with fake comments to try and keep you “engaged” with their content.
The same thing will happen here. The Astroturfers don’t care about community standards, rules, “shame”, or accounts. They create and burn accounts by the hundreds of thousands. They also make money in this, so they will just continue to optimize for any criteria the fediverse uses to move content to “hot” visibility.
I haven’t seen a platform yet that has a good way to combat this.
Not to go too far down this rabbit hole, but it certainly sounds like bad actors. Where did the existing toolset fall short? Were there mods? Did they remove these posts/comments? Minimum account ages?
Once we identify the tools needed to fight the spam, they get deployed. If effective, the spammers move on to the next arms to push their wares. I know I saw a LOT of comments shortly before the end of Reddit that the parent was a karma-farming bot.
We will always be behind the curve, since it’s the nature of being reactive, but hopefully we can keep the return low enough to make it not worth the effort for most.