Consumer goods makers and retailers investing in sustainably made products after years of shopper outcry, say they face an uphill struggle convincing people to switch when those products cost more or look inferior.
Your mind will be blown when you realize that often it is the package that costs more to produce than what’s in it. Basically the company is selling you packaging… and suddenly it starts making sense in a perverse way.
That and I’ve noticed that in several instances comparing a large bag of the product to a multipack saves you money and gets you more product. The example I have right in front of me is Hello Panda, the little cookie things. The multipack is a total of 6oz of cookies, but the bag is 7oz; the bag is a whole dollar cheaper than the multipack.
Your mind will be blown when you realize that often it is the package that costs more to produce than what’s in it. Basically the company is selling you packaging… and suddenly it starts making sense in a perverse way.
That and I’ve noticed that in several instances comparing a large bag of the product to a multipack saves you money and gets you more product. The example I have right in front of me is Hello Panda, the little cookie things. The multipack is a total of 6oz of cookies, but the bag is 7oz; the bag is a whole dollar cheaper than the multipack.