Instagram’s new Twitter competitor, Threads, is off to a rocket start. Mark Zuckerberg announced 30 million activated profiles, while internal data shows over 95 million posts and 190 million likes in less than one day,
Instagram’s new Twitter competitor, Threads, is off to a rocket start. Mark Zuckerberg announced 30 million activated profiles, while internal data shows over 95 million posts and 190 million likes in less than one day,
The barrier to entry is extremely low. If you have Instagram on your phone, you can just download the app and sign in using the same saved credentials, so you don’t even have to create a new account or type in your password.
Given that, and the very large pent-up demand for a decent alternative to Twitter, I’m not at all surprised it’s doing well.