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It depends, really. Unless you have a niche presence and have actually made it, we’re all just John and Jane Does. I don’t see this as “popularity,” we just got really lucky with some posts or we’re articulate with our arguments.
Don’t take it too seriously, live your life more than the guy who’s spending his on social media.
Unless it goes on sale, it’ll baffle me if people will buy this just for the Disney screensavers.