Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

  • TheObviousSolution
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    1 month ago

    The dumbass does not have an original idea or vision in his body. After turning his users into consumer goods, now he’s just thinking about reddit r/lounge 2.0 and combining it with reddit awards 2.0 and reddit talk 2.0.

    First of all, that only works if moderators get payed or you get some extremely gullible and power hungry ones, which for the first I doubt his money scrounging self could allow and for the second, that’s the problem.

    It will also open up a whole can of worms that reddit certainly has deserved for some time now, people suing if they are banned from these communities, specially if it was due to personal fickle prerogative of one of the mods. But considering what reddit has gotten away with, this last point is not really that likely.