In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.
In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.
Ehh, shes still the “adult in the room,” which is to say she was hired to rein in the idiot so all the advertisers could make money. She is the scapegoat because she could not do the impossible that she promised would be done.
Its more complicated than normal, but still the same role.
That’s not what a CEO does though. That’s not their job description.
She is a renowned ad exec that has never been a CEO before. Shes considered an ad wizard, someone who really understands how to get ad money flowing. Its explicitly why she was hired.
Elon sets all the priorities/goals/direction still. He does it publicly all the time. Shes a CEO in name only, which is clear to everyone.
She was brought in to keep the advertisers happy, which she is normally a whiz at, but even she can’t tamp down blatant antisemitism/racism from her boss.