A decade-plus into the streaming revolution, you’d be forgiven for thinking physical media has had its day. Late last year, Best Buy announced it would no longer be selling DVDs and Blu-ray, just months after Netflix got out of the disc rental market that kick-started its business. According to a 2021 report from the Motion Picture Association, global physical media sales more than halved between 2017 and 2021, falling from $14.9 billion in 2017 to $6.5 billion in 2021.

But more recently, 4K Ultra HD Blu-ray has been making headlines for a very different set of reasons. The 4K Blu-ray release of Christopher Nolan’s Oppenheimer promptly sold out at major retailers just weeks after its director stood onstage to proudly talk about the amount of care and attention that the team was putting into it. Aside from new releases, there’s also been a steady flow of older titles coming to the format. James Cameron is currently in the midst of rereleasing films including Titanic, Aliens, and The Abyss on 4K discs, and last year, Disney reissued Cinderella and Snow White and the Seven Dwarfs.

It’s probably too early to claim that 4K Blu-ray is leading a vinyl revival-style resurgence of physical media. But these headlines piqued my interest as someone who fondly remembers building a respectable DVD collection as a teenager. “It’s such a good time to get into it right now,” Jeff Rauseo, a YouTuber (who formerly published under the channel name “Films At Home”) who specializes in reviewing physical media releases, tells me. “It’s getting a lot of traction.”

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Nolan suggests there are at least two different benefits to a 4K Blu-ray disc: AV quality and ownership. “I’m known for my love of theatrical and put a lot of effort into that, but the truth is, the way the film goes out at home is equally important to me,” the director said at a screening last year. “In the case of Oppenheimer, we’ve put a lot of care and attention into the Blu-ray version but also in particular the 4K UHD version and trying to translate the photography and sound that we formatted for the IMAX format, the 70mm releases, and putting that into the digital realm for a version that you can buy and own at home and put on a shelf so no evil streaming service can come steal it from you.”

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What’s particularly nice about owning a 4K Blu-ray is the sense that it has a good chance of being the final physical release a film might get. Cas Harlow, AVForums’ lead 4K Blu-ray reviewer, doesn’t think he’s going to have to replace all his 4K Blu-rays with 8K discs anytime soon like he had to do with VHS, DVDs, and Blu-rays in the past. “If they do 8K you’re edging past what you can justify,” he says. “We’re talking about [4K Blu-ray] as being probably the end physical format, the final physical format.”

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Aside from the objective benefits, the collectors I spoke to talked about having an almost emotional attachment to their discs. “There’s just something about human nature and collecting and just having a representation of who you are,” says Rauseo, who estimates he has around 2,500 movies in his collection, including roughly 600 4K Blu-rays.

That’s where smaller boutique Blu-ray labels have been able to carve out a niche for themselves with deluxe packages that can often include additional collectibles like books and art cards in the box. Harlow points toward Second Sight Films’ recent rerelease of The Texas Chain Saw Massacre as a key example of this trend. “What you’re getting there is a classic film that perhaps no one expected to hit 4K, let alone look great in 4K, that’s been given a loving and not controversial restoration and put in a lavish box set,” he says. According to market research firm Circana, the market for collector’s editions like these rose 85 percent to reach $80 million in the 12 months ending March 2023, and boutique label Arrow Films recently told Variety that its US sales increased 72 percent between 2020 and 2021.