To be fair there is bliss in ignorance. You can happily go about your life without a care right up till the repercussions force themselves upon you. For example, climate change. People made billions of dollars without considering the environment blissfully, and they will continue right up to the point that the air is unbreathable and the water is undrinkable. There is no bliss in realizing your demise, but to the ignorant these heatwaves are just a justification for their decision to buy a boat.