My team has this one shared component that gets involved in like every feature’s development. This year, we’re loading like 5 different features onto it, all with different timelines, and my head’s about to explode trying to figure out how to make it all fly.
How does everyone else do their software releases? Do you freeze prod and then do one big release later? Throw everything into prod during dev, hope no one sees the unreleased stuff, and just announce it later? Or something else entirely?
This is a bit like asking “how do you cook meat for a lot of people?” Not only does number-of-people and kind-of-meat matter a great deal, but even with that info, there’s a million different valid answers and an entire sub-field-ish of science on how to do it.
Based on what little info there is, I’m going to guess that A B testing with groups of experimental features enabled would be best for your case.