• vividspecter
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    1 year ago

    In this case the article title was from The Conversation, but the ABC does this with their in-house articles too.

    On the conversation website they are using the new title too. And yeah, they all seem to do the a/b title thing, and it’s pretty obnoxious.

    • Zagorath@aussie.zone
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      1 year ago

      fwiw when I said “OG title” I was not referring to “original” (or “original gangsta”), but “open graph”. The OG Title is a tag they put on the page that causes social media sites to pick up that as the “title”. It may or may not have actually been the original title of the article itself. But if it wasn’t ever the original title, then using OG Title in this way is basically their way of having it both ways: they get to claim the article itself has a title with integrity, while also ensuring all social media links are as clickbaity as possible.