• Gerudo
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      5 months ago

      I think AI has its place.

      That place isn’t shoved down the throat of the consumer.

      • narc0tic_bird
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        5 months ago

        It’s been existing for many years now. Just think of all the image processing going on when you take a picture with your smartphone for example. NPUs have been in smartphones for years (I think Apple had their first NPU in the A11 of the iPhone 8 in like 2017).

        Manufacturers simply didn’t call it AI back then, and now it’s a buzzword. And these “AI” features are getting more and more complex, so notebook chips now need dedicated NPUs to run this stuff quick and efficiently.

    • stoy@lemmy.zip
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      5 months ago

      I am longing for the trough of disillusionment, is there anyway to speed it up?

      • Alphane Moon@lemmy.ml
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        5 months ago

        Not happening at least for another 2 years.

        With smartphones being “good enough” (even in the mid-range), they really need AI-focused marketing to try and push upgrades. Same with PCs and laptops.

  • elxeno
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    5 months ago

    You might not have noticed, but it’s Next-Gen! next gen

  • WallEx@feddit.de
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    5 months ago

    What is this name, why would they take inspiration from Intel of all people?

  • andrew_bidlaw@sh.itjust.works
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    5 months ago

    ‘We cut total productivity by dedicating some cores to AI BS and would make you pay for them’.

    - AMD, probably

    The whole NPU thing reeks of stagnation.

    • Nighed@sffa.community
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      5 months ago

      AMD uses chiplets in their CPUs, you can see it in the picture - they have a CPU bit, a GPU bit and an AI bit.

      Much like you can buy SKUs with or without graphics you will be able to buy models with or without AI.

      • Vik@lemmy.world
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        5 months ago

        Strix Point is a monolithic die APU, though to your point, it’s comprised of a variety of IP (CPU, GPU, NPU, IO / SoC functionality) from across the business.

        Strix Halo is rumoured to be a multi-chip product.

  • ichbinjasokreativ@lemmy.world
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    5 months ago

    Can’t stop shooting their own feet. Great product, horrible name. Imagine buying a laptop with this cpu and then someone asks you what processor it has.

    • magikmw
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      5 months ago

      You mean Strix Point? It’s just a manufacturing codename, like all the Intel Lakes. They are sold under the numerical name still. Also, I always found funny that all intel cpus are lakes in the pcs. The irony.