• DerisionConsulting@lemmy.ca
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      2 months ago

      They are opportunities for increasing shareholder value through innovative and disruptive market-leading practices.

      • funkless_eck@sh.itjust.works
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        2 months ago

        I mean not necessarily, they could just be ways to expand profit centers by increasing pipeline opportunities through net new MQLs

      • Adderbox76@lemmy.ca
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        2 months ago

        Depending on the context of the business, it could also mean exploring new product categories, like a bicycle maker deciding to get into the skateboard market because it happens to be popular. Or in the context of an online news website, a “vertical” is whether you are writing about tech, or health, or pop culture, etc…

        When I wrote for MUO (very briefly) I was assigned to the creative software “vertical”; writing articles about video editing software, updates to different paint/art programs, etc…

        • DerisionConsulting@lemmy.ca
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          2 months ago

          This is the correct answer, but I wanted to be silly.

          Also, it makes sense that an ellipsis as a single character exists, but I’ve never seen it before. It’s blowing my mind.

    • perishthethought
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      2 months ago

      Verticals are industries. I.e, “services” or “wholesale” are verticals.