They absolutely did, but they knew they couldn’t do that forever, because Moore’s law goes for CMOS too. film photography would end as a mainstream product, so they actually tried to compete both in digital photography, scanners, and photo printing.
But their background was in chemical photo technologies, and they couldn’t transfer their know how in that, to be an advantage with the new technologies, even with the research they’d done and the strong brand recognition.
That made me true but let’s not ignore the huge profit motive for Kodak to keep people on film. That was their money maker.
They had an incentive to keep that technology out of the consumer market.
They absolutely did, but they knew they couldn’t do that forever, because Moore’s law goes for CMOS too. film photography would end as a mainstream product, so they actually tried to compete both in digital photography, scanners, and photo printing.
But their background was in chemical photo technologies, and they couldn’t transfer their know how in that, to be an advantage with the new technologies, even with the research they’d done and the strong brand recognition.
Fujifilm successfully repositioned towards other chemistry. I know there’s that Eastman spinoff but why wasn’t it as successful?