Bluesky is picking up one million new users every day at its current rate.

Summary

Bluesky, a decentralized social media platform created by former Twitter CEO Jack Dorsey, has gained rapid popularity, adding about one million new users daily and reaching 16.7 million users.

Designed to resemble pre-Musk Twitter, it allows users to host data on independent servers.

Bluesky’s growth spiked after Donald Trump’s U.S. election win and backlash against Elon Musk’s X, which some call a “toxic media platform.”

Bluesky avoids traditional advertising and is exploring paid services for revenue but faces long-term sustainability challenges.